I learned to believe more in me
As a child, I always been an autodidact and I enjoyed watching other drawings and paintings while thinking how did this or that. I had no academic artistic training or books available to me at that time, then always depended on me all kinds of advance. Then I began to replicate the album covers he had within my reach to a larger size. I experimented a lot with the materials; papers, card boards, pens, markers, pencils, etc.
My beginnings were as an advertising graphic designer working in agencies and freelance designer for local, national and regional brands. I did my studies after I started to work, which helped me polish my skills technically and having acquired experience. I’m currently working as advertising designer working for different types of customers. I always dreamed of being part of one or another way in the world of metal, with either a band or as an artist.
I think there is no specific technique as a rule to follow. Before a commission or a personal idea, I research a lot, I read, I look for references, listen to the music, I make several sketches, I visualize what it must be the graphic piece and depending on that I use materials for the design or illustration. I use everything in my power to make the design or illustration as required by the client or band, first of all, I have to be clear about what you want to communicate and then visualize how the final design should be.
Most bands have a basic idea of what they want for their covers or graphic piece because they know from start to finish the thematic, etc. So the first is talk to them, I ask questions as necessary. Some bands I’ve worked with have been very open in saying what they want by throwing several ideas, some slightly reserved and with few ideas, others are very specific. Similarly, my job is always to sort these ideas, in other cases and provide them generate a concept.
I feel that art and music (not all) frees us from prejudice and fear we have of ourselves, when this is achieved no matter what other people think about our way of seeing things, of thinking and say something. Moreover, it has made me more strong to express my own judgment and respect of others. Art and music have driven me to want to learn about various topics and not stagnate.
My curiosity has always been one of my engines. I’m interested in several issues of literature; the occult, magic, demons, religions, aliens, ancient gods, Apocrypha texts, science, war, etc, partly research and partly as a supporter of some. Symbolism is an art, a discipline, a form of communication and contains much of the meaning of the world around us and that the majority have the luxury to use and learn. Ideas mature, evolve and become critical of what already exists, what you know and what you thought. To stay active, I investigated widely, from animal anatomy to the latest technology. From the various theories of the complex beginning of the universe to the various theories of policies and spatial conspiracies.
I have always said that not characterize me for driving a single style in my work. Coming from the advertising industry, I have had to adapt to the client. That has helped me a lot with diversity (genres) of bands that have worked with. I like the black and white, I like the color, I like the concept, I like digital and invaluable of the traditional. I do not want to put limits on my work. As an advertising designer, one of my jobs is to give a visual and communication to the “problem” solution.
Interview by Alex Milazzo – Copyright 2016 © Heavy Music Artwork. All Rights Reserved.