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Step into the intoxicating visual world of the Belle Époque, an era when selling a drink meant creating a work of art.
Elixirs: Belle Époque Era, Alcohol Adverts Art brings together over 300 beautifully restored posters, advertisements, labels and pieces of printed ephemera celebrating the extraordinary visual culture of alcohol from the late nineteenth and early twentieth centuries. From absinthe and champagne to wine, vermouth, bitters, beer, cognac and exotic liqueurs, these remarkable images reveal a time when commercial advertising transformed the streets, cafés and boulevards of Europe into vibrant public galleries.
Created during the golden age of colour lithography and Art Nouveau, these advertisements did far more than sell the contents of a bottle. They sold pleasure, sophistication, humour, beauty and escape. Elegant figures raise glasses of champagne, bohemian drinkers surrender to the Green Fairy, mischievous characters promote forgotten aperitifs, and elaborate typography turns brand names into works of art.
Alongside this extensive visual archive, Elixirs explores the wider culture of drinking through period poetry by writers including Charles Baudelaire, Ernest Dowson, Arthur Rimbaud, Emily Dickinson, W. B. Yeats, G. K. Chesterton and others. Both a visual history and a celebration of graphic design, Elixirs offers a fascinating journey through a vanished world of grand cafés, crowded taverns, fashionable aperitifs, mysterious tonics and extravagant advertising.
A richly illustrated collection for lovers of Art Nouveau, vintage advertising, poster art, graphic design, cocktail history and the beautiful excesses of the Belle Époque.
Published by Caligula Press an imprint of Heavy Music Artwork
Book specifications Dimensions 20.96 x 27.94 cm (8.25 x 11 in) Matt hardback colour cover 238 Uncoated Pages Ethically sourced Printed in the UK, EU, US
Release date 29/05/2026
This book is for historical and educational purposes. All concert flyers, posters, and related materials remain the property of their respective creators and rights holders. No copyright claims are made regarding third-party imagery, logos, or trademarks. Images are reproduced under fair use for commentary, research, and preservation of music history. If you are a rights holder with concerns, please contact us. No A.I. art or A.I. copy tools have been used to make this book.
